Call it irony, call it what you will, but TikTok is officially a key sponsor of five of Washington, D.C.’s big sports heading into the 2024 season!
Just last week, Monumental Sports & Entertainment (MSE) and TikTok on Monday announced a partnership that will ultimately extend to all of the professional sports teams owned by MSE:
- The Washington Capitals – NHL
- The Washington Wizards -NBA
- The Washington Mystics – WNBA
- The Capital City Go-Go – NBA G-League
- Wizards District Gaming – NBA2k League
What does this TikTok sponsorship mean for D.C. Sports?
The partnership will be visible this upcoming season for the Washington Capitals, as TikTok will be the official ‘patch partner’ of the Capitals’ road jerseys.
Additionally, TikTok will be the presenting sponsor for the Capitals’ 50th Anniversary Celebration “50 Fest” on October 10th.
The partnership will also extend to all of the other professional sports teams mentioned above, however, at this time it is not clear if TikTok will be an official ‘patch partner’ for all of MSE’s teams or if it will solely be limited to the Capitals’ away jerseys.
What we know for sure, per TikTok’s official press release is the following:
The partnership will launch immediately and extend season-long across MSE’s NHL, NBA, WNBA, G-League and NBA2K properties and media entities, inclusive of Monumental Sports Network, through the conclusion of the 2026-27 season.
What is the Capitals’ 50th Anniversary Celebration – ’50 Fest’?
The Caps 50 Fest will be between October 10th & 13th at Capital One Arena and celebrate the 50th anniversary of the Washington Capitals since the team was formed in 1974!
The special event will feature Third Eye Blind as the headlining act amongst other fun activities for attendees to participate in, such as:
- Take pictures with the Capital’s 2018 Stanley Cup banner which has been lowered for the occasion.
- See the Stanley Cup in person.
- Participate in a live auction benefiting the Capitals Alumni Fund.
- Autograph opportunities from current and past Capitals players.
- Fun games and activities for younger attendees.
How can you attend Caps 50 Fest presented by TikTok?
Tickets to attend this event are already on sale and can be purchased for roughly $20 per person, not a bad price for a live performance from Third Eye Blind as well also some other incredible opportunities for Capitals fans to celebrate the franchise and make unforgettable memories!
The entirety of ’50 Fest’ will take place between October 10th and 13th, but the main celebration of the event will take place on the first day, October 10th, at 5 pm.
You’ll also want to skip dinner before coming because, according to recent announcements, concessions will be open, offering guests food and drink specials.