Whether you consider yourself a Swiftie or not, there’s no denying that the commercial success of Taylor Swift and her recent Eras Tour have been incredibly remarkable.
The scale of the concerts alone has been noteworthy, with countless fans fighting tooth and nail to get tickets and some of the world’s largest concert venues selling out in minutes or less!
Now that the dust has begun to settle and she’s released a new album, we can notice that Taylor Swift’s recent tour has added billions of dollars to the U.S. Economy, making it the most lucrative concert tour in history by a wide margin.
Taylor Swift alone stands to net an estimated $4 billion from the Eras Tour, but that’s also assuming she only retains that artist standard 85% of the tour’s revenue.
What is the Taylor Swift ‘Swiftonomics’ class about?
The class, which will only be a 1-credit course, will measure and analyze the global economic impact Taylor Swift and the Eras Tour have had.
The ‘Taylor Swift’ class was pitched by two current AU students as part of a Student-Designed Course Competition, which was hosted by American University’s Department of Economics.
The two students, Megan Wysocki (BA political science and economics ’26) and Mackenzie Shultz (BA economics and journalism ’26), cited their mutual love for both Econ and Taylor Swift being an obvious inspiration for their student-designed course.
The class comes as part of a growing trend in academic institutions putting an academic lens to examine and analyze Taylor Swift’s career and impact, even schools like:
- Harvard
- the University of Cincinatti
- The University of California, Berkeley
- The University of Florida
- The University of Delaware
- Brigham Young University
- Bowling Green State University
- The University of Miami
- The University of South Florida
Each of these Universities has had. or will have. upcoming classes dedicated to Taylor Swift, so this new course at AU doesn’t seem out of place for a University campus nowadays.